I'm building Handled to be the best place for busy parents to decide what to eat, get the ingredients, and cook food their families will love.
Humans have been doing this loop for hundreds of thousands of years, but with two kids and a bewildering array of choices, I found it overwhelming. So I'm building Handled to, well, handle it. Handled makes the whole process as simple and mentally easy as possible for parents like me and my wife.
When I was single, it was simple. I cooked what I wanted. Sometimes I followed recipes, but more often I just grabbed what looked good while strolling through the store.
When I got married, it got slightly more complex, but not by much. We had different preferences, but it was easy to find the right mix. Even kids did not change it much at first. Babies eat their own food anyway.
As the kids got older, they started eating what we ate - but with strong, ever-shifting preferences they could not always explain. Cauliflower was beloved for a while as "white broccoli," until it suddenly was not. Pasta and rice were safe, but only when prepared in oddly specific ways.
The loop that used to feel easy had gotten overwhelming. There were more mouths to feed, less time, and even less mental energy to decide what to make, how to get it, and then actually cook it.
Handled makes the loop easy again.
Deciding what to eat
Save recipes from anywhere - just snap a photo.
Getting the ingredients
Automatically generate grocery lists from recipes, with items grouped by category to make shopping smooth.
Cooking it
Recipes are broken into steps that actually make sense. Ingredients are shown with each step.
Eating it
Nothing to optimize here. Just enjoy it with the people you love.
What's next is a meal planner. It will learn what you like, what your family likes, and what is already at home. After a quick back-and-forth, it will help you craft a plan for the week.
I want to remove as much mental stress from busy families like mine as I can. If that sounds like you, give it a try and let me know what would make it better.